We all have faced this situation when we the engineers and the marketing guys have no correlation in what we want and what can be done. In mathematical terms, the two are totally perpendicular.
Imagine yourself in a situation where you, the expert engineer, are trying to explain to a business group why it’s impossible to draw seven red lines, some with green ink, some with transparent ink, and all perpendicular. Nightmare..?? Enjoy this seven-minute video from Lauris Beinerts
One more thing, if anyone ever asks you to design something in form of kittens or birds because they are adorable as per the market research, you know what to do.. its time to CHANGE JOB.