Women are not afraid to Fail!

“She is not afraid to fail; she painlessly moves into different roles to make sure quality does not suffer.”

The world is multifaceted, with nothing being constant, and not even businesses. Women face a whole different dilemma, managing home and work at the tip of the needle with very fewer chances of error but she has shown mettle in every sphere, be it home or work.

Our mother is the best example of that. Women are born with managerial skills which are employed at home and seldom acknowledged. There is no such place where women can’t perform and show their abilities, and her confidence is enough to tackle any difficult situation.

Muhammad Ali Jinnah rightly said,” No nation can rise to the height of glory unless your women are side by side with you.”

There are certain traits which are commonly found in similar tribes and women are no different. All successful and creative women entrepreneur share the following traits

Assertive

While facing difficult situations it may seem that a woman is being afraid or may seem to lack the skills to manage the situation but inside she is assertive and determined to overcome the difficulties and perform better.

Empathetic

Although empathy may be considered a curse in the business world if used properly can yield exceptional results and women are masters of it, as they are considered more empathetic as compared to men.

Faith

No matter what the situation is, a woman never deters from something which she believes in, our mother is the best example of that, no matter what happens in the family, our mother is the sole person who is constantly throwing positivity around, keeping her faith alive and vibrant.

Adaptable

Women easily adapt to their surroundings, and this is very much evident from the fact that after living with her parents for 20-25 years she moves to he husband’s place after marriage and adapts herself according to the customs and nature of her in-laws.

Gone are the days when women were considered no-match for men in this world. Women have come a long way from being just a homemaker.

Government’s start-up friendly environment has proved to be a blessing for female entrepreneurs in the country and has proved worthwhile in breaking the glass- ceiling in the business community.

These powerful women entrepreneurs are moving forward in India with leaps and bounds, let’s have a look at some of such wonder-women of India.

• Indra Nooyi- CFO & President of PepsiCo. Born in Chennai, she had a humble start and began her career at Johnson & Johnson as Product Manager. Then moved on to become CFO & President of PepsiCo in the year 2001.  Her business acumen proved fruitful for the company and helped garner 30 billion dollar worth of deals in the past decade.
• Naina Lal Kidwai – First ever woman from India to have an MBA degree from Harvard Business School. She is currently Country Head & Group General Manager HSBC Group India. She has been conferred with Padma Shri award for her contribution in the field of trade & commerce.
• Richa Kar – Founder of online lingerie store Zivame, Richa had her Master’s degree in 2007 from Narsee Monji Institute of Management Studies. Her company has played a role in shaping consumer behavior about intimate wear.
•  Indu Jain- Chairperson of Benett, Coleman Co Ltd., which publishes Times Of India and other newspapers in India. Indu Jain was awarded Padma Bhushan in 2016 by Government of India. She was the brains behind ‘The Oneness Forum’, an initiative to bring a sense of oneness in the world. Her idea was formally launched by President of India in the year 2003.

The path to glory is never easy. Being a woman entrepreneur one has to face a lot of difficulties in order to establish themselves and be at par with their male counterparts. Major barriers faced by women entrepreneur are as follow.

• Finance- generally, getting funds for their business has been a challenge for women entrepreneur during the initial stage of their business, they have to rely on self-generated finance and once the business kicks off, only then the availability of funds is there from banks and other sources.
• Restricted Mobility- having a primary responsibility towards her family, her time often gets divided between two worlds. She always has to get consent from her family before taking any step.
• Male-dominated society- our society is dominated by men, if any woman wants to establish herself in this society then she has to take prior approval of men. She cannot take decisions on her own which makes it difficult for her to explore and expand.
• Socio-Cultural Barriers- in our society, more importance is given to males, which makes it difficult for women, even as a child to get basic schooling and necessary training which in future helps them in becoming successful entrepreneurs.

Despite all the difficulties women have proved to be warriors, fighting all odds and making their way forward. There is increasing evidence that more and more women are becoming interested in starting something of their own.

In a business world where every day is different, bringing in challenges; one has to adapt according to the situation and act accordingly, women do it all with perfection and in-fact better than their male counterparts.

Being able to manage work and home at the same time is something of a virtue of women. It is tough being an entrepreneur but tougher to be “Woman Entrepreneur”.

Author,
Pragya Sharma