Changing Trends In Jobseeker’s Priorities

Changing Trends in Job Priorities


Jobseeker’s priorities have been evolving for a long time. There was a time when a person looking for a job was only interested in being employed no matter if other benefits are available or not. Slowly people started asking for different compensations and benefits. Till recently one of the major priorities that a job seeker was looking for was job security. The number of people actually preferring temporary jobs and Gig works was relatively low. But now there has been a slight change in the scenario due to various current ongoing scenarios. This pandemic has accelerated this transformation in the work scenario.

According to a survey of Aethos Consulting Group, Gen X jobseekers gave more priority to direct cash compensation and work-life balance while Gen Y or Millennials gave, slightly less priority to these areas as compared to their counterparts. Earlier, people preferred working in the same company till their retirement and were highly loyal towards the company in which they started their career. People used to cope up even with the bad pay and poor company culture. Slowly, this scenario started to dissolve when people began switching to other companies in search of better opportunities, salaries, and roles. Now, as soon as an employee experiences an unsatisfactory pay scale with respect to his/her work or a toxic work environment, they start to look for a better opportunity elsewhere to switch. This trend is especially common in the IT industry where people often switch from one company for a better pay scale and job structure. Corporate culture is becoming more and more agile every day and so are the jobseekers’ expectations.

The pace of this transformation increased with the advent of Covid. It totally disrupted the existing job scenario across the globe. Many new aspects are becoming popular now among the jobseekers which were not that relevant before the pandemic. Companies have changed their requirements with respect to the candidate’s recruitment. Similarly, candidates also are looking for certain new aspects in their next job role and company. The new priorities for Jobseeker’s in this era are as follows:


Jobseekers are looking for flexible working hours in their future job prospects. According to research, 40% of the global workforce considers ‘Flexible Hours’ as their topmost priority. As per the findings of Manpower Group Solutions, 26% of people preferred flexible office timings, and around 22% people preferred work from home.

Work from home got increasingly popular in Covid times as it was the only way to continue the business. Both companies and job seekers are preferring working from the comfort of their own home and this trend will continue in the upcoming days too. Now job seekers have added this criterion as one of the top priorities while searching for better opportunities.

Apart from flexible hours, there is a growing interest in switching to different companies for better opportunities and ‘Gig Economy’ is also becoming popular among the candidates. Many talented professionals are looking for short-term projects and assignments where they can showcase their talent, create some value for the company & themselves, and move to a different assignment. According to a survey by Randstad US, by the year 2025 around 70% of the workers and 68% of the employers accepted that the majority of the workforce will be hired as ‘agile workforce’.

Technology advancement has made it easier to work from any location of the world which has fuelled the demand for work from home. The old 9-5 work schedule is now slowly disappearing from the corporates. Candidates are upskilling themselves and getting acquainted with the trending professional skills which help them to shift from one gig to another.

Company Culture:

Millennials these days are looking for organizational culture and role which will be a proper match for them. They are looking for a work culture that provides them satisfaction and a shared sense of purpose whereas Gen X candidates are looking for an organization where they can make a real difference through their skills and create an impact.

If the organization’s culture is unfair and toxic in nature, it decreases the productivity of employees and also demotivates them for their future aspirations. There have been many instances when a toxic work culture resulted in depression and other health issues in employees. Due to which candidates are looking for an organization with proper working culture and devoid of this negativity. Many candidates keep culture as their topmost priority while looking for an opportunity and they often research a company’s culture before applying or accepting a job offer.


Before deciding to take up a particular job offer;  jobseekers also enquire about the benefit packages provided by the company and its components too. Candidates give more priority to a health care package and retirement plan than free food, gym, etc. They also give more priority to a stable paycheck for the work they do. It has also been noticed that people are now gradually transitioning from basic priorities common for everyone to more specific ones according to necessity.

This transition in candidate’s priorities while looking for a good opportunity will surely change the recruitment scenario in the future. Though pandemic was a big reason for the popularity of work from home culture, now both employees and the company are finding it more productive and safe working. Flexibility in work hours and agile working is shaping the future of the work environment. Companies should understand the benefits of fair and nontoxic company culture and how it attracts future employees. Companies should understand what benefit packages are the most suitable for the candidate and plan on it accordingly. Therefore, to attract the right fit for the organization and best talent, employers should align their expectations, flexible work policies, and benefits packages according to the candidate’s expectations and priorities.

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